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Key Innovations in Practice Marketing

Author: Dr. Trusit DaveOn: Jun 26Categories: Marketing, Patient Education, Technology No Comments

Key Innovations in Practice Marketing

Marketing, Patient Education, Technology

Does great communication in the consulting room result in higher revenue? Dr. Trusit Dave discusses a recently published independent study evaluating consulting room communication and its effect on conversion rate and average transaction value.

How to increase brand awareness

Author: Cristina AtudoreiOn: Mar 29Categories: Marketing, Technology No Comments

How to increase brand awareness

Marketing, Technology

We’ve previously looked at why branding is important and how to establish your brand – but how do you increase awareness of your practice brand? Kemp et al. (2014) define a brand as a promise to consumers that the healthcare organisation will deliver...

4 Tips to Boost Practice Profitability [Vlog]

Author: Dr. Trusit DaveOn: Mar 09Categories: Marketing, Technology 2 Comments

4 Tips to Boost Practice Profitability [Vlog]

Marketing, Technology

Watch this video on how you can increase conversion from website visitors to loyal patients, upsell recommended procedures / products and increase the number of positive referrals. Free article download.

Your Brand – Why It’s Important and How to Define It

Author: Cristina AtudoreiOn: Feb 17Categories: Marketing No Comments

Your Brand – Why It’s Important and How to Define It

Marketing

Establishing a brand and building its awareness can lead to reduced costs related to improved patient retention and improved patient communication. A well-implemented branding strategy can also result in increased patient satisfaction (Snihurowych et...