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Home / 2017

Key Innovations in Practice Marketing

Author: Dr. Trusit DaveOn: Jun 26Categories: Marketing, Patient Education, Technology
Key Innovations in Practice Marketing

Key Innovations in Practice Marketing

Marketing, Patient Education, Technology
Does great communication in the consulting room result in higher revenue? Dr. Trusit Dave discusses a recently published independent study evaluating consulting room communication and its effect on conversion rate and average transaction value.
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How to increase brand awareness

Author: Dr. Trusit DaveOn: Mar 29Categories: Marketing, Technology

How to increase brand awareness

Marketing, Technology
We’ve previously looked at why branding is important and how to establish your brand – but how do you increase awareness of your practice brand? Kemp et al. (2014) define a brand as a promise to consumers that the healthcare organisation will deliver...
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4 Tips to Boost Practice Profitability [Vlog]

Author: Dr. Trusit DaveOn: Mar 09Categories: Marketing, Technology

4 Tips to Boost Practice Profitability [Vlog]

Marketing, Technology
Watch this video on how you can increase conversion from website visitors to loyal patients, upsell recommended procedures / products and increase the number of positive referrals. Free article download.
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Your Brand – Why It’s Important and How to Define It

Author: Dr. Trusit DaveOn: Feb 17Categories: Marketing
Differentiate your clinic through your brand

Your Brand – Why It’s Important and How to Define It

Marketing
Establishing a brand and building its awareness can lead to reduced costs related to improved patient retention and improved patient communication. A well-implemented branding strategy can also result in increased patient satisfaction (Snihurowych et...
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