Privacy Policy

Introduction

This Privacy Policy applies to all the products, services, websites and apps offered by OPTIMED Ltd., except where otherwise noted. We refer to those products, services, websites and apps collectively as the “services” in this policy. Unless otherwise noted, our services are provided by OPTIMED Ltd.

References to “data” in this Privacy Policy will refer to whatever data you use our services to collect, whether it be emails or SMS, data collected in a form, or data inserted on a site hosted by us – it’s all your data! Reference to personal information or just information, means information about you personally that we collect or for which we act as custodian.

OPTIMED LTD is committed to safeguarding your privacy. Contact us at info@optimed.co.uk if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

1. Definitions

Users – You hold an account within a OPTIMED Ltd. service and you either directly send emails or  SMS messages from an Optimed service..
Recipient – You have received an email or SMS  powered by an OPTIMED  service.
Website Visitor – You are just visiting one of our websites because you are Curious!
Personal Data
 – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us – OPTIMED LTD

2. Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

3. Data Subject’s rights

The Data Subject has the following rights:

  1. Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
  3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  4. Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records providing you are not contractually bound to a subscription to OPTIMED’s products.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
  10. Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  11. Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data providing you are not contractually bound to the Terms & Conditions of Optimed’s products.

4. Data we gather

Contact Information (for example an email address).

You might provide us with your contact information, whether through use of our services, a form on our website, an interaction with our sales or customer support team, or a response to one of OPTIMED’s marketing campaigns.

Usage information.

We collect usage information about you whenever you interact with our websites and services. This includes which webpages you visit, what you click on, when you perform those actions, what language preference you have, and so on.

Device and browser data.

We collect information from the device and application you use to access our services. Device data mainly means your IP address, operating system version, device type, system and performance information, and browser type. If you on a mobile device we also collect the UUID for that device.

Information from page tags.

We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect data about visitors to our websites. This data includes usage and user statistics. Emails sent by OPTIMED or by users through our services include page tags that allow the sender to collect information about who opened those emails and clicked on links in them. We provide more information on cookies (below) and in our Cookies Policy.

Log Data.

Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses, internet service providers, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system versions, device type and timestamps.

Referral information.

If you arrive at a OPTIMED website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us.

Information from third parties and integration partners.

We collect your personal information or data from third parties if you give permission to those third parties to share your information with us or where you have made that information publically available online.

If you are a user of any OPTIMED service we also collect:

If you are a User we will also collect:

Account Information

Registration information.

You need a OPTIMED account before you can use OPTIMED services. When you register for an account, we collect your first and last name, username, password and email address.

Billing information.

If you make a payment to OPTIMED, we require you to provide your billing details, a name, address, email address and financial information corresponding to your selected method of payment (e.g. a credit card number and expiration date or a bank account number).

Account settings.

You can set various preferences and personal details on pages like your account details page.

5.0 How we use your Personal Data

5.1 Users
We process personal data about you either with your consent or in order to:

In each of the instances where we describe how we use your data in this privacy policy, we have identified which of these grounds for processing we are relying upon.You have consented to us using certain types of cookies on our websites. In particular we use:

We process your personal information in the following categories of data for legitimate interests pursued by us, which are described in detail in this privacy policy. We have undertaken to ensure that we place clear limitations on each of these uses so that your privacy is respected and only the information necessary to achieve these legitimate aims is used. Our primary goal is to improve upon and make sure our services and messaging are relevant for all our users, while also ensuring that personal information of all users is respected and protected.

We collect and use the following data on the basis that we have to use this information in order to fulfill our contract with you:

You can object to us using your data as described above but our ability to fully and properly provide our services to you may be impacted if you do not want us to collect or use the above data.

In relation to Email or SMS Data
5.2 Recipients

We process your personal information in the following categories of data for legitimate interests pursued by us, which are described in detail in this privacy policy. We have undertaken to ensure that we place clear limitations on each of these uses so that your privacy is respected and only the information necessary to achieve these legitimate aims is used. Our primary goal is to improve upon and make sure our services and messaging are relevant for all our users, while also ensuring that personal information of all users is respected and protected.

  • Third parties and integrations.  
Use of Data

User and Recipient trust is paramount to everything we do and so when we do use data about Recipients, we put Users and Recipients first. When we do analysis of recipient data we only do so once we have ensured the anonymity of individual recipients (by aggregating and anonymizing the data).

Our goal is to improve the user experience across OPTIMED services while maintaining confidentiality and privacy.

OPTIMED uses data in the ways described below, for legitimate interests pursued by it which are described in this section:

The data impacted by this section includes:

OPTIMED will use automated processes to analyze email and SMS views, which helps us to extract and analyze usage patterns. This in turn helps us to:

5.3 Visitors

We process personal data about you where:

In each of the instances where we describe how we use your data in this privacy policy, we have identified which of these grounds for processing we are relying upon.When you have consented we collect and use the following information about you:

Examples

We provide your email address to a member of our sales team who will contact you if you submitted an inquiry through one of the online forms on our site. You will also receive marketing communications from us if you have consented to this at the point where you provided your information. We will always provide you with the means to opt-out of this marketing at any time.

Examples

To personalize marketing campaigns run through third party advertisers and help OPTIMED measure online advertising success and to deliver ads for our services based on user preferences. See our cookies section. If you do not want OPTIMED to use this information to serve you targeted ads about our services, you may indicate your preferences at https://preferences-mgr.truste.com/ or, if you are located in the European Union, at https://www.youronlinechoices.eu/. You may continue to receive ads over the internet that are not based on information you provided to OPTIMED.

Examples

We collect information about the webpages you have visited and your activity on our sites. We collect this information so that we can track the most visited and most useful parts of our website to identify what are our most popular services.

As a result of the above data we collect, we also carry out the following:

We process your personal information in the following categories of data for legitimate interests pursued by us, which are described in detail in this privacy policy. We have undertaken to ensure that we place clear limitations on each of these uses so that your privacy is respected and only the information necessary to achieve these legitimate aims is used. Our primary goal is to improve upon and make sure our services and messaging are relevant for all our users, while also ensuring that personal information of all users is respected and protected.

Examples

We collect device and browser information from you to troubleshoot website functionality issues and to fix bugs.

Examples

Your browser type to determine how we can present our website best within that browser environment.

Examples

If you clicked on an advertisement for OPTIMED products, presented by one of our partners on the web, which brought you to one of our websites, we will record this information to help us track the success of advertising campaigns

6.0 Information you share

Many of our services let you share information with others. Remember that when you share information publicly, it can be indexable by search engines. Our services provide you with different options on sharing and deleting your content but we cannot delete content from search engines so you need to be careful about information you make public.

7.0 Information we share: Partners and Integrations

We do not share your information or data with third parties outside OPTIMED except in the following limited circumstances:

We enter into confidentiality and data processing terms with partners to ensure they comply with high levels of confidentiality and best practice in privacy and security standards and we regularly review these standards and practices.

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

  • Our business partners:
    • Zopim
  • Connected third parties:
    • Google
    • JW-Player
    • Vimeo
    • Youtube

We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

8.0 How we secure your data

We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.

9.0 Children

We do not intend to collect or knowingly collect information from children. We do not target children with our services.

10.0 Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services
  • Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

11.0 Contact Information

Supervisory Authority
Email: info@dataprotection.ie
Phone: +353 57 868 4800

12.0 Changes to this Privacy Policy

We reserve the right to make change to this Privacy Policy.
Last modification was made 21st May 2018.

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