Doctor and Patient Attitudes Towards Social Media

Author: Dr. Trusit DaveOn: Aug 16Categories: Marketing, Patient Education

Doctor and Patient Attitudes Towards Social Media

Marketing, Patient Education

Social media can help bridge the gap between patient’s understanding of clinical outcomes and surgeons’ explanations but also direct patients toward credible surgeons. Find out Doctor and Patient attitudes towards social media.

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Advising Patients about Large Diameter Lenses

Author: Dr. Trusit DaveOn: Dec 04Categories: Patient Education

Large diameter lenses are being used increasingly in medical contact lens practice.  Patient compliance in the application and removal of these lenses is important.  Have you thought about sharing CAPTIV8’s patient education animations with these...

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Getting Social in Practice Marketing

Author: Dr. Trusit DaveOn: Dec 02Categories: Marketing, Patient Education

Dr. Trusit Dave presents his lecture at Royal Australian College of Surgeons in Melbourne. The presentation discusses the current status of competition in the eyecare industry and evaluates trends in products (IOL's) in order to formulate marketing strategies....

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Social Engagement & Nurturing

Author: Dr. Trusit DaveOn: Sep 08Categories: Marketing, Patient Education, Technology

Social Engagement & Nurturing

Marketing, Patient Education, Technology

What's the best way to create the highest level of engagement using Twitter? In this blog I write about some evidence that looks at ways to get the most out of your Tweets.

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Want to find Patients Looking for your Services?

Author: Dr. Trusit DaveOn: Aug 20Categories: Marketing, Patient Education, Technology

Want to find Patients Looking for your Services?

Marketing, Patient Education, Technology

Traditional marketing approaches can’t accurately identify your target market. Twitter has become the go-to social media platform where consumers are saying what they feel. Now you can find people in real-time who are looking for your service and...

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Infographic: Myopia control

Author: Dr. Trusit DaveOn: Jul 20Categories: Patient Education

Infographic: Myopia control

Patient Education

OPTIMED have developed a Myopia Control Infographic for you to embed on your practice blog. It precedes the release of their 3D patient animation platform CAPTIV8 which contains a stunning new animation on myopia control. Feel free to embed this onto...

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Inbound vs Outbound Marketing

Author: Dr. Trusit DaveOn: Jul 07Categories: Marketing, Patient Education, Technology

Inbound vs Outbound Marketing

Marketing, Patient Education, Technology

More than 1 in 10 people now use Twitter in the UK & North America. Aside from trying to build as many followers to your Twitter account, how are you utilising the power of social media? Read on to find a solution that helps you find real people that...

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It only takes 10-20 seconds before patients leave your web page!

Author: Dr. Trusit DaveOn: May 11Categories: Marketing

It only takes 10-20 seconds before patients leave your web page!

Marketing

Difficult to believe, but it’s true.  The fact is that research  shows that more than 97% of visitors leave a web page within the first 20 seconds (Liu et al, 2010).  Why?  Well, the simple fact is there is a lot of distrust among consumers...

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