Key Innovations in Practice Marketing

Author: Dr. Trusit DaveOn: Jun 26Categories: Marketing, Patient Education, Technology

Key Innovations in Practice Marketing

Marketing, Patient Education, Technology

Does great communication in the consulting room result in higher revenue? Dr. Trusit Dave discusses a recently published independent study evaluating consulting room communication and its effect on conversion rate and average transaction value.

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Your Brand – Why It’s Important and How to Define It

Author: Dr. Trusit DaveOn: Feb 17Categories: Marketing

Your Brand – Why It’s Important and How to Define It

Marketing

Establishing a brand and building its awareness can lead to reduced costs related to improved patient retention and improved patient communication. A well-implemented branding strategy can also result in increased patient satisfaction (Snihurowych et...

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Getting Social in Practice Marketing

Author: Dr. Trusit DaveOn: Dec 02Categories: Marketing, Patient Education

Dr. Trusit Dave presents his lecture at Royal Australian College of Surgeons in Melbourne. The presentation discusses the current status of competition in the eyecare industry and evaluates trends in products (IOL's) in order to formulate marketing strategies....

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Inbound vs Outbound Marketing

Author: Dr. Trusit DaveOn: Jul 07Categories: Marketing, Patient Education, Technology

Inbound vs Outbound Marketing

Marketing, Patient Education, Technology

More than 1 in 10 people now use Twitter in the UK & North America. Aside from trying to build as many followers to your Twitter account, how are you utilising the power of social media? Read on to find a solution that helps you find real people that...

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