1. If you’re a User
You own the data in your account. OPTIMED owns the Content it has produced or any Content produced with its technology.
Your email and SMS message templates are private by default. Personal data of Users within any OPTIMED service are private. Your information is only disclosed when you share Content with a Recipient. Some uses we make of your data include, for example, in aggregating usage trends around Users, Content views and Social media posts (if you have subscribed to CAPTIV8 Social) – this is done so we can deliver performance metrics to you about the products you have subscribed to.
We safeguard recipient email addresses and SMS numbers. When you share Content by email, we only store email addresses, names, messages and IP address for a period of six months. This data can requested and anonymised by the Recipient. We only act as a custodian of that data. SMS telephone numbers and SMS messages are not stored.
Read our Security Statement for more information.
2. If you’re a Recipient
Any email or SMS you received was sent by a User subscribed to our Service.
We anonymously analyze usage data about you (for example, looking at page view data and email opens):
- to aggregate this data in order to provide anonymous information about usage of our product use to the User;
- to improve the user interface;
- to maintain a consistent and reliable user experience,
- and to improve services by looking at what type of content is most viewed.
3. If you’re Visiting